Reviving a London Airbnb: Increased Occupancy and Guest Satisfaction

**Introduction**

London is one of England’s most visited destinations and a hub for tourists and business travellers. Competition for attention on Airbnb is fierce, and properties need to stand out to succeed.

**The Challenge**

One of our owners approached us after her apartment near Covent Garden struggled to secure bookings. Her listing had outdated photos, inconsistent pricing and she often missed guest enquiries because of her full-time job. As a result, occupancy hovered below 40%, and reviews were sparse.

**Our Solution**

We started by performing a thorough audit of the listing and the property. We arranged for new professional photography to showcase the flat’s features and added a floor plan and amenity details. We optimised the description with targeted keywords and clear house rules. Leveraging our dynamic pricing tools, we adjusted rates based on local events, seasonality and demand. We also took over guest communications, offering prompt responses and personalized recommendations for restaurants and transport.

Behind the scenes, our team scheduled regular housekeeping and maintenance visits to ensure the property remained in pristine condition. By handling reservations and cleaning logistics, we gave the owner peace of mind and more time for her day job【838377326255684†L69-L92】.

**Results**

Within three months, the listing’s occupancy rate climbed from under 40% to over 85%. Guests praised the cleanliness and the helpful local tips, resulting in a 4.9 average rating and more than a dozen five‑star reviews. The owner saw her monthly income more than double and reported that she could finally enjoy her evenings without worrying about guest issues.

**Conclusion**

Effective Airbnb management in London requires both strategic listing optimisation and dedicated guest support. By combining professional marketing, pricing expertise and hands‑on operations, we turned a struggling rental into a standout success and helped our client maximise her income and guest satisfaction.